Get More at Steiner Electric’s Will Call Counters

Steiner Get More Out of Your Will Call

In many ways, Steiner’s Will Call Counters are the face of our renowned, 100-year-old company, and many area contractors, industrial electricians, maintenance workers and others depend on us as a trusted, reliable resource, much as they would a handy tool in their toolbox.

And that, the Will Call Counters are…reliable and trustworthy…and a whole lot more.

Products on display at a Steiner Will Call Counter.
Products on display at a Steiner Will Call Counter.

In fact, in the last several months, customers who visited our Will Call Counters have had the opportunity to partake in a variety of special offers from big-named brands such as SqD, Hubbell, Ideal, Lutron, Milwaukee, Panduit, Carhartt, and more. Customers have had a chance to see new products hauled to our facilities on specially designed trucks, displaying tuggers and benders, lighting and gear, while eating burgers or hot dogs grilled fresh on the back of the rolling product display.

In addition, everyone has had the opportunity to view great deals, participate in product giveaways, and some customers even won a prize or two along the way.

If you missed out on those special offers, don’t fear. More special deals are coming down the pike. Stop in and see what’s new. Check out our digital display boards that can be found just outside the doors of our Will Call Counters. Look for flyers on our countertops; posters on our shelves or checkout our website at www.steinerelectric.com.

Easy In-and-Out Convenience

Steiner operates these well-stocked counters at our nine conveniently located branches across Northern Illinois and Northwest Indiana. Whether looking for electrical supplies, safety gear, power tools, lighting options, or any of the thousands of other diverse products available for the electrical and industrial professional, Steiner is your place to shop.

Shopping may even be easier with modern electronics. You can order

Steiner's Smartphone App.
Steiner’s Smartphone App.

products from our website or on your phone using the free Steiner Smartphone App. Using these devices, you can also manage your account, check on product availability and price, view order history, reorder frequently purchased products, and more.

Steiner represents the leading manufacturers in the electrical industry. However, it is the knowledgeable sales team that makes the difference.

Amenities

It goes without saying that having access to the right product, service, or tool needed for a job, as well as the ability to pick the brain of an experienced staff member, are driving forces for a Will Call customer. But that may not be the only reasons. Often, our Will Call Counters will have some benefits that just might make a customer’s day a little nicer.

Tinley Park Will Call Counter
When at the Tinley Park Will Call Counter, stop and have a cup of coffee or maybe popcorn or a donut.

For instance, Steiner Will Call Counters offer cold water bottles to our customers, and all offer coffee. Some branches offer popcorn while others have the occasional donuts on hand for when you need a recharge. Several facilities offer USB charging stations to give your phones a power boost, and some offer electric car vehicle charging stations to keep your vehicle in operation.

So, stop in for something cold, or hot, to drink, but don’t forget to bring your list of materials. While you’re there, keep an eye out for any last-minute sales and promotions.

 

How To Use Social Media to Benefit Your Company

June 30th is Social Media Day. In honor of the special occasion we will reflect on some interesting and successful social campaigns being implemented across popular social channels by three different brands. The following campaigns provide great examples of effective uses of social media (Facebook, LinkedIn, Twitter and YouTube) any company can beneficially emulate to drive customer engagement.

CARHARTT 

Carhartt has campaigns across Facebook and Twitter that allow interactivity for fans and followers – for example, hashtag contests like #OutWorkThemAll encourage users to share photos of themselves working on tough projects while wearing Carhartt gear.

carhartoutworkthemall

Carhartt engineers consistency across Twitter and Facebook, with many similar campaign attributes being utilized in both networks. Hashtag campaigns like #OutWorkThemAll thrive cross-network, sharing photos of customers and products, providing Carhartt with a cost-effective grassroots promotional product campaign.

Carhartt also actively posts several videos and playlists on YouTube – one of which is the helpful “Do-It-Yourself” series of videos. These instructional videos provide customers with an easy guide of how to use products or how to complete tasks. They help answer customers’ questions giving Carhartt a practical extension to their customer service operations.

diy carhartt

KOHLER

Kohler too promotes their individual campaigns across multiple social media networks. For instance, the #HurricaneStrong campaign is run across Twitter and Facebook. This hashtag campaign is dedicated to preparing for power outages caused by Hurricane storms.

hurricaneprep

Kohler also tweets about timely events, tying into their brand. For instance, how they partnered with another company to help with the Flint Water Crisis. An organization or brand that posts content in relation to current events allows followers on social media to see real-world examples of how brands can affect or have a positive impact in responding to a current crisis.

Kohler additionally provides up-to-date information on details from trade shows and other events that they attend. This allows users to find an event they may be interested in attending to learn more about industry-related topics pertinent to their business.

flint

Kohler further has an active YouTube channel used to showcase their products and technology. From videos on the manufacturing of Kohler Generators to the importance of backup power generators for both homes and businesses, there are several reasons for users to view the Kohler YouTube channel.

Audiences can find value in Kohler videos for a multitude of reasons – perhaps they want to see a step-by-step guided process or learn how to undertake a task. Some videos can help teach processes, while other videos may show future technology and upcoming product releases, providing sneak previews of next generation innovations.


PHILIPS LIGHTING

Photos of Philips lights and lamps used for illuminating the exterior of buildings around the world are displayed on Twitter. Philips’ Twitter account shares colorful lighting photos that showcase the latest innovations from the lighting industry. Philips also shares articles from magazines, promoting stories that feature Philips products and services. Sharing these publications gives Philips positive recognition from third-party trusted sources.

Philips Lighting’s Facebook page contains contests, such as a chance to win Philips and Star Wars lights by simply telling them what makes your child a Star Wars fan. Philips also shares images of LED lights in use, such as in the Amsterdam Arena. Similar to Kohler, Philips utilizes current events to advantageously position their brand.

philips facebook led

facebook philips

With several videos, from “How To” demonstrations to featured products, there are numerous choices available for viewing on the Philips YouTube channel. The “How To” videos provide guidance, while the featured products showcase the range of innovative products that Philips Lighting offers.

As a worldwide company Philips also localizes their videos by translating them into several languages catering to the copious local markets they serve, which means you’ll find many Philips videos offered in multiple languages.

Philips additionally shares invitations for seminars and webinars through LinkedIn, encouraging more participation from readers and followers. The free seminars offer pertinent information on relevant and timely industry topics providing continuing education on practical applications of the latest trends.

Posting a variety of useful and timely content on social media networks – from current event related information on community outreach initiatives – to featuring new products – to event invitations – to contests – provides information that is helpful and engaging to your target audience. Having customers continually return to engage with your brand underscores the importance of utilizing social media to capture mindshare that ultimately leads to market share.

Additionally, another benefit of being active on social media is interaction – not only with customers but with other companies that are also present and active on social media. This allows for the potential of cross-promoting each other to audiences, sharing to each customer base, as well as creating the opportunity for building a working relationship between the two (or more) interacting companies.

There are countless strategies and uses for social media that any company can benefit in, but even simply being active and maintaining a presence online (answering customer feedback or questions) is advantageous to any brand. In this digital age, more customers and prospective customers flock to the internet to learn more about a company, or to just find a brand for their particular interest or need, therefore it is absolutely essential to be ready and represented online.

LED’s for the Future

philips farmingThe future of lighting is Solid State Lighting (SSL). While other artificial light sources aren’t quite obsolete, SSL technologies such as LEDs are at the forefront of innovations in quality, efficiency, and application. For example, last month Philips Lighting opened its GrowWise Center research farm in the Netherlands. Its goal is to investigate the expansion of artificial lighting for indoor gardening, with applications that extend to industrial-level city gardening to raising crops on other worlds.

Studies in SSL for farming are welcomed news for horticultural scientists at Purdue University. Researchers there have published work on using LED lighting to grow fresh food under conditions likely to be experienced during space travel. For a crew to make it to Mars and back, they will require more food and water than they can carry. Growing their own food will be essential, and such technology could make extended stays on Mars and the moon a reality.LED Growing

With this kind of interest from industry and academia, the possibilities for SSL are endless.

And even though we don’t have a colony on the moon yet, today’s technology shows us that the future is already here. We have entered the era of the “internet of things,” which refers to all the interconnected devices that share space with us online. From HVAC systems to kitchen appliances, devices in virtually every environment are connecting to the internet. SSL is a natural fit for centralized connectivity.

led lightsPhilips has already helped Los Angeles move towards a more efficient lighting system. The second largest city in the country became the first use Philips CityTouch system which lets the city control everything through mobile and cloud-based tech. The city’s Bureau of Street lighting says the LED solution will save energy, reduce maintenance and make for safer streets.

SSL technologies are changing the way we light up the dark.

Talk to the lighting experts from Steiner Electric’s Energy Solutions team to bring your lighting future into the present. Whether it’s a municipality, industrial complex, or your own home, our consultants will help you save time and money on all of your lighting needs.

energy solutions

Changing Out Your 700 Series T8 Lamps

After a 2 year reprieve from the US Department of Energy, it’s time to replace your 700-series T8 general service fluorescent lamps and Philips is going to help you do that immediately. The phase-out period began a few weeks ago, July 14th, 2014. It involves more than just the 8-foot high-output 700 series T-8s; the 4-foot medium bi-pin, 2-foot U-shaped, 8-foot Slimline are also included.

700 Series T8 LampsIn response to the required change for new energy efficiency and lumens per watt requirements, Philips has changed its 700 Series T8 Lamps and added ALTO II Technology, which offers the lowest mercury content in the lighting industry while providing 8-10% additional lumens per the DOE requirement. The ALTO II technology is TCLP compliant and only has 1.7 mg of mercury. This will reduce the impact on the environment but is not going to change the performance of the GSFL. This is 50% less mercury that the original T8 lamps.

There will be an additional cost to the new 700 Series T8s because there is a higher cost in the manufacturing process. The price increase is 15-25%. Philips will be adding the cost to existing orders – as more and more companies will be making the required switch.

Of course, if you have any questions, your Steiner Representative is here to help you! We are a phone call or a “click” away for online support!