June 30th is Social Media Day. In honor of the special occasion we will reflect on some interesting and successful social campaigns being implemented across popular social channels by three different brands. The following campaigns provide great examples of effective uses of social media (Facebook, LinkedIn, Twitter and YouTube) any company can beneficially emulate to drive customer engagement.
Carhartt has campaigns across Facebook and Twitter that allow interactivity for fans and followers – for example, hashtag contests like #OutWorkThemAll encourage users to share photos of themselves working on tough projects while wearing Carhartt gear.
Carhartt engineers consistency across Twitter and Facebook, with many similar campaign attributes being utilized in both networks. Hashtag campaigns like #OutWorkThemAll thrive cross-network, sharing photos of customers and products, providing Carhartt with a cost-effective grassroots promotional product campaign.
Carhartt also actively posts several videos and playlists on YouTube – one of which is the helpful “Do-It-Yourself” series of videos. These instructional videos provide customers with an easy guide of how to use products or how to complete tasks. They help answer customers’ questions giving Carhartt a practical extension to their customer service operations.
Photos of Philips lights and lamps used for illuminating the exterior of buildings around the world are displayed on Twitter. Philips’ Twitter account shares colorful lighting photos that showcase the latest innovations from the lighting industry. Philips also shares articles from magazines, promoting stories that feature Philips products and services. Sharing these publications gives Philips positive recognition from third-party trusted sources.
Philips Lighting’s Facebook page contains contests, such as a chance to win Philips and Star Wars lights by simply telling them what makes your child a Star Wars fan. Philips also shares images of LED lights in use, such as in the Amsterdam Arena.
With several videos, from “How To” demonstrations to featured products, there are numerous choices available for viewing on the Philips YouTube channel. The “How To” videos provide guidance, while the featured products showcase the range of innovative products that Philips Lighting offers.
As a worldwide company Philips also localizes their videos by translating them into several languages catering to the copious local markets they serve, which means you’ll find many Philips videos offered in multiple languages.
Philips additionally shares invitations for seminars and webinars through LinkedIn, encouraging more participation from readers and followers. The free seminars offer pertinent information on relevant and timely industry topics providing continuing education on practical applications of the latest trends.
Posting a variety of useful and timely content on social media networks – from current event related information on community outreach initiatives – to featuring new products – to event invitations – to contests – provides information that is helpful and engaging to your target audience. Having customers continually return to engage with your brand underscores the importance of utilizing social media to capture mindshare that ultimately leads to market share.
Additionally, another benefit of being active on social media is interaction – not only with customers but with other companies that are also present and active on social media. This allows for the potential of cross-promoting each other to audiences, sharing to each customer base, as well as creating the opportunity for building a working relationship between the two (or more) interacting companies.
There are countless strategies and uses for social media that any company can benefit in, but even simply being active and maintaining a presence online (answering customer feedback or questions) is advantageous to any brand. In this digital age, more customers and prospective customers flock to the internet to learn more about a company, or to just find a brand for their particular interest or need, therefore it is absolutely essential to be ready and represented online.