Intelligent lighting systems are being widely touted as the future of the lighting industry. With the proliferation of lighting fixtures such as LEDs and others in the market, the smart lighting industry is set to dominate a plethora of applications ranging from commercial to outdoor applications, according to a new industry report.
According to the report, Smart Lighting Market Research Report – Forecast to 2021 from Market Research Future, the global market for Smart Lighting is expected to reach up to $59.973 billion by the end of 2021 and is expected to grow at a CAGR of ~19-21%.
The major factors contributing to the growth of the Smart Lighting market are driven by continuously declining average selling price of LED lamps and the influx of smart apps, the internet of things and remote access and lighting controls.
In terms of components, sensors such as proximity sensors had the largest share in the global Smart Lighting market, and it is expected to grow at the highest CAGR among all the projects considered in the study.
June 30th is Social Media Day. In honor of the special occasion we will reflect on some interesting and successful social campaigns being implemented across popular social channels by three different brands. The following campaigns provide great examples of effective uses of social media (Facebook, LinkedIn, Twitter and YouTube) any company can beneficially emulate to drive customer engagement.
Carhartt has campaigns across Facebook and Twitter that allow interactivity for fans and followers – for example, hashtag contests like #OutWorkThemAll encourage users to share photos of themselves working on tough projects while wearing Carhartt gear.
Carhartt engineers consistency across Twitter and Facebook, with many similar campaign attributes being utilized in both networks. Hashtag campaigns like #OutWorkThemAll thrive cross-network, sharing photos of customers and products, providing Carhartt with a cost-effective grassroots promotional product campaign.
Carhartt also actively posts several videos and playlists on YouTube – one of which is the helpful “Do-It-Yourself” series of videos. These instructional videos provide customers with an easy guide of how to use products or how to complete tasks. They help answer customers’ questions giving Carhartt a practical extension to their customer service operations.
Kohler too promotes their individual campaigns across multiple social media networks. For instance, the #HurricaneStrong campaign is run across Twitter and Facebook. This hashtag campaign is dedicated to preparing for power outages caused by Hurricane storms.
Kohler also tweets about timely events, tying into their brand. For instance, how they partnered with another company to help with the Flint Water Crisis. An organization or brand that posts content in relation to current events allows followers on social media to see real-world examples of how brands can affect or have a positive impact in responding to a current crisis.
Kohler additionally provides up-to-date information on details from trade shows and other events that they attend. This allows users to find an event they may be interested in attending to learn more about industry-related topics pertinent to their business.
Kohler further has an active YouTube channel used to showcase their products and technology. From videos on the manufacturing of Kohler Generators to the importance of backup power generators for both homes and businesses, there are several reasons for users to view the Kohler YouTube channel.
Audiences can find value in Kohler videos for a multitude of reasons – perhaps they want to see a step-by-step guided process or learn how to undertake a task. Some videos can help teach processes, while other videos may show future technology and upcoming product releases, providing sneak previews of next generation innovations.
Photos of Philips lights and lamps used for illuminating the exterior of buildings around the world are displayed on Twitter. Philips’ Twitter account shares colorful lighting photos that showcase the latest innovations from the lighting industry. Philips also shares articles from magazines, promoting stories that feature Philips products and services. Sharing these publications gives Philips positive recognition from third-party trusted sources.
Philips Lighting’s Facebook page contains contests, such as a chance to win Philips and Star Wars lights by simply telling them what makes your child a Star Wars fan. Philips also shares images of LED lights in use, such as in the Amsterdam Arena. Similar to Kohler, Philips utilizes current events to advantageously position their brand.
With several videos, from “How To” demonstrations to featured products, there are numerous choices available for viewing on the Philips YouTube channel. The “How To” videos provide guidance, while the featured products showcase the range of innovative products that Philips Lighting offers.
As a worldwide company Philips also localizes their videos by translating them into several languages catering to the copious local markets they serve, which means you’ll find many Philips videos offered in multiple languages.
Philips additionally shares invitations for seminars and webinars through LinkedIn, encouraging more participation from readers and followers. The free seminars offer pertinent information on relevant and timely industry topics providing continuing education on practical applications of the latest trends.
Posting a variety of useful and timely content on social media networks – from current event related information on community outreach initiatives – to featuring new products – to event invitations – to contests – provides information that is helpful and engaging to your target audience. Having customers continually return to engage with your brand underscores the importance of utilizing social media to capture mindshare that ultimately leads to market share.
Additionally, another benefit of being active on social media is interaction – not only with customers but with other companies that are also present and active on social media. This allows for the potential of cross-promoting each other to audiences, sharing to each customer base, as well as creating the opportunity for building a working relationship between the two (or more) interacting companies.
There are countless strategies and uses for social media that any company can benefit in, but even simply being active and maintaining a presence online (answering customer feedback or questions) is advantageous to any brand. In this digital age, more customers and prospective customers flock to the internet to learn more about a company, or to just find a brand for their particular interest or need, therefore it is absolutely essential to be ready and represented online.
Our sleep cycle is affected by melatonin and light. When the sun goes down, the pineal gland secretes melatonin and that helps us sleep. Melatonin has also been shown to help with immune system issues, age related disorders and even the shrinking of tumors. New research has shown though, that when we have artificial lights on, even in dim settings, we are affecting melatonin levels and that is causing issues with the breast cancer drug, Tamoxifen. Continue reading “Lighting and Breast Cancer Drugs”
To start off July, Detroit announced it had installed its 10,000th LED street light and was on track to add 55,000 more. Lighting Motor City is no easy task but Detroit’s Mayor says this project has helped some neighborhoods be illuminated for the first time in years leading to safer streets at night. On a larger scale, news like this for the lighting industry is even bigger.
An initiative created to increase tourism for the city, called “Choose Chicago” was announced this month by Mayor Rahm Emanuel’s office. A request for proposal has been put out to create a city-wide framework to illuminate some of Chicago’s most famous landmarks.
The city is looking for a company to light up the Willis Tower, 180 bridges throughout the city over the Chicago River, CTA platforms, the modern wing addition at the Art Institute and the Pritzker Pavilion at Millennium Park.
The proposal notes that at the present time the city has seven disconnected areas such as Navy Pier, the John Hancock building, Michigan Avenue, the Chicago River, Millennium Park, Willis Tower, Buckingham Fountain and the museum campus along Lake Shore Drive. The lighting plan work create an illuminated connection that would encourage tourists to explore the neighborhoods within the city.
Emanuel is looking to boost the city’s standing as a worldwide destination for tourists and the bid documents feels the light plan could help make that happen. The bidding process is meant to generate ideas and at this time there is no estimate as to how much the lighting network would cost or how much electricity it would take. In addition light pollution within the city has long been a topic of debate and this may be an issue as well.
One of the bigger takeaways from LIGHTFAIR 2014 in Las Vegas earlier this month was how quickly the world of lighting changes – not in terms of years, but in terms of months. We already know LED lighting has permeated our daily lives starting in offices, moving into homes and in our cars. As the industry changes, the demand to make our lights more efficient while maintaining optimal light output is key.Continue reading “The Future Business of Lighting”