The Quinlan School rates local family-owned firms on business success, multi-generational involvement, contributions to industry and community, and innovative business practices and strategies. Independent judges select one winner in each of three business-size categories, large, medium and small, based on number of employees.
“The Steiner team is very proud to receive this honor,” said Rick Kerman, president and CEO of Steiner.
“We are grateful for our valued customers, suppliers and employees, all of whom have contributed to our success over these last hundred years.”
Kerman’s grandfather, George Steiner, founded the company in 1916. Rick and his father Harold were partners for 35 years. “Today, the third and fourth generation of Steiner descendants operate with the same commitment and core values that George and Harold brought to the business,” Kerman added. “We’re investing and innovating for the next hundred years with products, services and social responsibility.”
ABOUT STEINER ELECTRIC
Steiner is a 100-year-old distributor of electrical, lighting, automation, industrial and power systems products, with nine locations in Northern Illinois, Wisconsin and Northern Indiana. In addition to products, Steiner provides custom services that deliver operational efficiencies for the contractor, commercial, MRO and OEM marketplace. Visit us at http://www.steinerelectric.com
Steiner Electric Company
In 2016, Steiner celebrates its 100 year anniversary; this milestone was recognized by AD (Affiliated Distributors) in October 2016 at the AD Spirit of Independence Awards.
Celebrating the Entrepreneurial Spirit, The AD Spirit of Independence Awards honor the commitment that AD members and supplier partners have made to independent distribution and the entrepreneurial spirit that drives them to stay ahead of the curve.
June 30th is Social Media Day. In honor of the special occasion we will reflect on some interesting and successful social campaigns being implemented across popular social channels by three different brands. The following campaigns provide great examples of effective uses of social media (Facebook, LinkedIn, Twitter and YouTube) any company can beneficially emulate to drive customer engagement.
Carhartt has campaigns across Facebook and Twitter that allow interactivity for fans and followers – for example, hashtag contests like #OutWorkThemAll encourage users to share photos of themselves working on tough projects while wearing Carhartt gear.
Carhartt engineers consistency across Twitter and Facebook, with many similar campaign attributes being utilized in both networks. Hashtag campaigns like #OutWorkThemAll thrive cross-network, sharing photos of customers and products, providing Carhartt with a cost-effective grassroots promotional product campaign.
Carhartt also actively posts several videos and playlists on YouTube – one of which is the helpful “Do-It-Yourself” series of videos. These instructional videos provide customers with an easy guide of how to use products or how to complete tasks. They help answer customers’ questions giving Carhartt a practical extension to their customer service operations.
Kohler too promotes their individual campaigns across multiple social media networks. For instance, the #HurricaneStrong campaign is run across Twitter and Facebook. This hashtag campaign is dedicated to preparing for power outages caused by Hurricane storms.
Kohler also tweets about timely events, tying into their brand. For instance, how they partnered with another company to help with the Flint Water Crisis. An organization or brand that posts content in relation to current events allows followers on social media to see real-world examples of how brands can affect or have a positive impact in responding to a current crisis.
Kohler additionally provides up-to-date information on details from trade shows and other events that they attend. This allows users to find an event they may be interested in attending to learn more about industry-related topics pertinent to their business.
Kohler further has an active YouTube channel used to showcase their products and technology. From videos on the manufacturing of Kohler Generators to the importance of backup power generators for both homes and businesses, there are several reasons for users to view the Kohler YouTube channel.
Audiences can find value in Kohler videos for a multitude of reasons – perhaps they want to see a step-by-step guided process or learn how to undertake a task. Some videos can help teach processes, while other videos may show future technology and upcoming product releases, providing sneak previews of next generation innovations.
Photos of Philips lights and lamps used for illuminating the exterior of buildings around the world are displayed on Twitter. Philips’ Twitter account shares colorful lighting photos that showcase the latest innovations from the lighting industry. Philips also shares articles from magazines, promoting stories that feature Philips products and services. Sharing these publications gives Philips positive recognition from third-party trusted sources.
Philips Lighting’s Facebook page contains contests, such as a chance to win Philips and Star Wars lights by simply telling them what makes your child a Star Wars fan. Philips also shares images of LED lights in use, such as in the Amsterdam Arena. Similar to Kohler, Philips utilizes current events to advantageously position their brand.
With several videos, from “How To” demonstrations to featured products, there are numerous choices available for viewing on the Philips YouTube channel. The “How To” videos provide guidance, while the featured products showcase the range of innovative products that Philips Lighting offers.
As a worldwide company Philips also localizes their videos by translating them into several languages catering to the copious local markets they serve, which means you’ll find many Philips videos offered in multiple languages.
Philips additionally shares invitations for seminars and webinars through LinkedIn, encouraging more participation from readers and followers. The free seminars offer pertinent information on relevant and timely industry topics providing continuing education on practical applications of the latest trends.
Posting a variety of useful and timely content on social media networks – from current event related information on community outreach initiatives – to featuring new products – to event invitations – to contests – provides information that is helpful and engaging to your target audience. Having customers continually return to engage with your brand underscores the importance of utilizing social media to capture mindshare that ultimately leads to market share.
Additionally, another benefit of being active on social media is interaction – not only with customers but with other companies that are also present and active on social media. This allows for the potential of cross-promoting each other to audiences, sharing to each customer base, as well as creating the opportunity for building a working relationship between the two (or more) interacting companies.
There are countless strategies and uses for social media that any company can benefit in, but even simply being active and maintaining a presence online (answering customer feedback or questions) is advantageous to any brand. In this digital age, more customers and prospective customers flock to the internet to learn more about a company, or to just find a brand for their particular interest or need, therefore it is absolutely essential to be ready and represented online.
2016 marks the 100th anniversary of Steiner Electric Company. Our fourth generation, original family owned and operated, company is very grateful for the many opportunities to serve our customers and the communities of our nine locations. For 100 years Steiner has continually evolved to meet the changing needs of our customers, suppliers and employees through technology, innovation and a culture of “helping our customer be the very best for their customers”.
Since George S. Steiner (left) founded our company in 1916 we have helped our customers grow their business by not only providing perhaps the largest inventory of electrical supplies in northern Illinois, but the product knowledge, application support and systems to save time and reduce operational expenses. We focused on expanding our core competencies with diversified but complementary products and services. There are five major divisions with the structure and teams to meet or exceed our customers’ expectations.
Lighting & Control
Generator Sales, Service and Rental
Automation Products & Controls
Metalworking & Industrial Supplies
The five bands within our 100th anniversary logo create a pathway from 1916 to 2016 corresponding to our five core competencies. The two rings are linked to show our interconnectedness from our past to our future. We gratefully acknowledge and learn from our history, whose foundation was built by our past customers, employees and suppliers. We embrace the future and the changes required to stay the course to creatively earn opportunities for future generations.
Thank you very much
President & CEO
Steiner Electric Company
Every year, especially if you live in a city, you can see less and less stars. Light pollution from homes, businesses, cars makes it harder and harder to enjoy the night sky. This is what started the “Dark Sky” movement and has prompted some towns and cities to implement Dark Sky ordinances. If you are preparing to change the outdoor lighting at your home or business, you might want to consider not only the efficiency of your lights but their ability to light the ground rather than the sky.
Everything that makes light reduces our ability to see the heavens.
We all know this when we head out of town. Not properly shielding lights allows that light to travel upwards, blocking what is coming down from the heavens. Skyglow in cities, that’s the orange haze you see over major metro areas is mostly manmade by our over-illumination. But there are ways you can, even just a little, help curb that skyglow.
Use the lowest wattage of lamp that is feasible. The maximum wattage for most commercial applications should be 250 watts of high intensity discharge lighting, but less is usually sufficient.
Incorporate curfews (i.e. turn lights off automatically after a certain hour when businesses close or traffic is minimal).
In regards to safety, one needs only the right amount of light, in the right place, at the right time. More light often means wasted light and energy.
While some of these aren’t feasible in the larger cities, considering Dark Sky options is a great way to save money on your electrical bills while also keeping the stars shining bright for the next generation, and also earn LEED points – www.usgbc.org/leed/certification