How To Use Social Media to Benefit Your Company

June 30th is Social Media Day. In honor of the special occasion we will reflect on some interesting and successful social campaigns being implemented across popular social channels by three different brands. The following campaigns provide great examples of effective uses of social media (Facebook, LinkedIn, Twitter and YouTube) any company can beneficially emulate to drive customer engagement.

CARHARTT 

Carhartt has campaigns across Facebook and Twitter that allow interactivity for fans and followers – for example, hashtag contests like #OutWorkThemAll encourage users to share photos of themselves working on tough projects while wearing Carhartt gear.

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Carhartt engineers consistency across Twitter and Facebook, with many similar campaign attributes being utilized in both networks. Hashtag campaigns like #OutWorkThemAll thrive cross-network, sharing photos of customers and products, providing Carhartt with a cost-effective grassroots promotional product campaign.

Carhartt also actively posts several videos and playlists on YouTube – one of which is the helpful “Do-It-Yourself” series of videos. These instructional videos provide customers with an easy guide of how to use products or how to complete tasks. They help answer customers’ questions giving Carhartt a practical extension to their customer service operations.

diy carhartt

KOHLER

Kohler too promotes their individual campaigns across multiple social media networks. For instance, the #HurricaneStrong campaign is run across Twitter and Facebook. This hashtag campaign is dedicated to preparing for power outages caused by Hurricane storms.

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Kohler also tweets about timely events, tying into their brand. For instance, how they partnered with another company to help with the Flint Water Crisis. An organization or brand that posts content in relation to current events allows followers on social media to see real-world examples of how brands can affect or have a positive impact in responding to a current crisis.

Kohler additionally provides up-to-date information on details from trade shows and other events that they attend. This allows users to find an event they may be interested in attending to learn more about industry-related topics pertinent to their business.

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Kohler further has an active YouTube channel used to showcase their products and technology. From videos on the manufacturing of Kohler Generators to the importance of backup power generators for both homes and businesses, there are several reasons for users to view the Kohler YouTube channel.

Audiences can find value in Kohler videos for a multitude of reasons – perhaps they want to see a step-by-step guided process or learn how to undertake a task. Some videos can help teach processes, while other videos may show future technology and upcoming product releases, providing sneak previews of next generation innovations.


PHILIPS LIGHTING

Photos of Philips lights and lamps used for illuminating the exterior of buildings around the world are displayed on Twitter. Philips’ Twitter account shares colorful lighting photos that showcase the latest innovations from the lighting industry. Philips also shares articles from magazines, promoting stories that feature Philips products and services. Sharing these publications gives Philips positive recognition from third-party trusted sources.

Philips Lighting’s Facebook page contains contests, such as a chance to win Philips and Star Wars lights by simply telling them what makes your child a Star Wars fan. Philips also shares images of LED lights in use, such as in the Amsterdam Arena. Similar to Kohler, Philips utilizes current events to advantageously position their brand.

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With several videos, from “How To” demonstrations to featured products, there are numerous choices available for viewing on the Philips YouTube channel. The “How To” videos provide guidance, while the featured products showcase the range of innovative products that Philips Lighting offers.

As a worldwide company Philips also localizes their videos by translating them into several languages catering to the copious local markets they serve, which means you’ll find many Philips videos offered in multiple languages.

Philips additionally shares invitations for seminars and webinars through LinkedIn, encouraging more participation from readers and followers. The free seminars offer pertinent information on relevant and timely industry topics providing continuing education on practical applications of the latest trends.

Posting a variety of useful and timely content on social media networks – from current event related information on community outreach initiatives – to featuring new products – to event invitations – to contests – provides information that is helpful and engaging to your target audience. Having customers continually return to engage with your brand underscores the importance of utilizing social media to capture mindshare that ultimately leads to market share.

Additionally, another benefit of being active on social media is interaction – not only with customers but with other companies that are also present and active on social media. This allows for the potential of cross-promoting each other to audiences, sharing to each customer base, as well as creating the opportunity for building a working relationship between the two (or more) interacting companies.

There are countless strategies and uses for social media that any company can benefit in, but even simply being active and maintaining a presence online (answering customer feedback or questions) is advantageous to any brand. In this digital age, more customers and prospective customers flock to the internet to learn more about a company, or to just find a brand for their particular interest or need, therefore it is absolutely essential to be ready and represented online.

LED’s for the Future

philips farmingThe future of lighting is Solid State Lighting (SSL). While other artificial light sources aren’t quite obsolete, SSL technologies such as LEDs are at the forefront of innovations in quality, efficiency, and application. For example, last month Philips Lighting opened its GrowWise Center research farm in the Netherlands. Its goal is to investigate the expansion of artificial lighting for indoor gardening, with applications that extend to industrial-level city gardening to raising crops on other worlds.

Studies in SSL for farming are welcomed news for horticultural scientists at Purdue University. Researchers there have published work on using LED lighting to grow fresh food under conditions likely to be experienced during space travel. For a crew to make it to Mars and back, they will require more food and water than they can carry. Growing their own food will be essential, and such technology could make extended stays on Mars and the moon a reality.LED Growing

With this kind of interest from industry and academia, the possibilities for SSL are endless.

And even though we don’t have a colony on the moon yet, today’s technology shows us that the future is already here. We have entered the era of the “internet of things,” which refers to all the interconnected devices that share space with us online. From HVAC systems to kitchen appliances, devices in virtually every environment are connecting to the internet. SSL is a natural fit for centralized connectivity.

led lightsPhilips has already helped Los Angeles move towards a more efficient lighting system. The second largest city in the country became the first use Philips CityTouch system which lets the city control everything through mobile and cloud-based tech. The city’s Bureau of Street lighting says the LED solution will save energy, reduce maintenance and make for safer streets.

SSL technologies are changing the way we light up the dark.

Talk to the lighting experts from Steiner Electric’s Energy Solutions team to bring your lighting future into the present. Whether it’s a municipality, industrial complex, or your own home, our consultants will help you save time and money on all of your lighting needs.

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Changing Out Your 700 Series T8 Lamps

After a 2 year reprieve from the US Department of Energy, it’s time to replace your 700-series T8 general service fluorescent lamps and Philips is going to help you do that immediately. The phase-out period began a few weeks ago, July 14th, 2014. It involves more than just the 8-foot high-output 700 series T-8s; the 4-foot medium bi-pin, 2-foot U-shaped, 8-foot Slimline are also included.

700 Series T8 LampsIn response to the required change for new energy efficiency and lumens per watt requirements, Philips has changed its 700 Series T8 Lamps and added ALTO II Technology, which offers the lowest mercury content in the lighting industry while providing 8-10% additional lumens per the DOE requirement. The ALTO II technology is TCLP compliant and only has 1.7 mg of mercury. This will reduce the impact on the environment but is not going to change the performance of the GSFL. This is 50% less mercury that the original T8 lamps.

There will be an additional cost to the new 700 Series T8s because there is a higher cost in the manufacturing process. The price increase is 15-25%. Philips will be adding the cost to existing orders – as more and more companies will be making the required switch.

Of course, if you have any questions, your Steiner Representative is here to help you! We are a phone call or a “click” away for online support!