How To Use Social Media to Benefit Your Company

June 30th is Social Media Day. In honor of the special occasion we will reflect on some interesting and successful social campaigns being implemented across popular social channels by three different brands. The following campaigns provide great examples of effective uses of social media (Facebook, LinkedIn, Twitter and YouTube) any company can beneficially emulate to drive customer engagement.

CARHARTT 

Carhartt has campaigns across Facebook and Twitter that allow interactivity for fans and followers – for example, hashtag contests like #OutWorkThemAll encourage users to share photos of themselves working on tough projects while wearing Carhartt gear.

carhartoutworkthemall

Carhartt engineers consistency across Twitter and Facebook, with many similar campaign attributes being utilized in both networks. Hashtag campaigns like #OutWorkThemAll thrive cross-network, sharing photos of customers and products, providing Carhartt with a cost-effective grassroots promotional product campaign.

Carhartt also actively posts several videos and playlists on YouTube – one of which is the helpful “Do-It-Yourself” series of videos. These instructional videos provide customers with an easy guide of how to use products or how to complete tasks. They help answer customers’ questions giving Carhartt a practical extension to their customer service operations.

diy carhartt

KOHLER

Kohler too promotes their individual campaigns across multiple social media networks. For instance, the #HurricaneStrong campaign is run across Twitter and Facebook. This hashtag campaign is dedicated to preparing for power outages caused by Hurricane storms.

hurricaneprep

Kohler also tweets about timely events, tying into their brand. For instance, how they partnered with another company to help with the Flint Water Crisis. An organization or brand that posts content in relation to current events allows followers on social media to see real-world examples of how brands can affect or have a positive impact in responding to a current crisis.

Kohler additionally provides up-to-date information on details from trade shows and other events that they attend. This allows users to find an event they may be interested in attending to learn more about industry-related topics pertinent to their business.

flint

Kohler further has an active YouTube channel used to showcase their products and technology. From videos on the manufacturing of Kohler Generators to the importance of backup power generators for both homes and businesses, there are several reasons for users to view the Kohler YouTube channel.

Audiences can find value in Kohler videos for a multitude of reasons – perhaps they want to see a step-by-step guided process or learn how to undertake a task. Some videos can help teach processes, while other videos may show future technology and upcoming product releases, providing sneak previews of next generation innovations.


PHILIPS LIGHTING

Photos of Philips lights and lamps used for illuminating the exterior of buildings around the world are displayed on Twitter. Philips’ Twitter account shares colorful lighting photos that showcase the latest innovations from the lighting industry. Philips also shares articles from magazines, promoting stories that feature Philips products and services. Sharing these publications gives Philips positive recognition from third-party trusted sources.

Philips Lighting’s Facebook page contains contests, such as a chance to win Philips and Star Wars lights by simply telling them what makes your child a Star Wars fan. Philips also shares images of LED lights in use, such as in the Amsterdam Arena. Similar to Kohler, Philips utilizes current events to advantageously position their brand.

philips facebook led

facebook philips

With several videos, from “How To” demonstrations to featured products, there are numerous choices available for viewing on the Philips YouTube channel. The “How To” videos provide guidance, while the featured products showcase the range of innovative products that Philips Lighting offers.

As a worldwide company Philips also localizes their videos by translating them into several languages catering to the copious local markets they serve, which means you’ll find many Philips videos offered in multiple languages.

Philips additionally shares invitations for seminars and webinars through LinkedIn, encouraging more participation from readers and followers. The free seminars offer pertinent information on relevant and timely industry topics providing continuing education on practical applications of the latest trends.

Posting a variety of useful and timely content on social media networks – from current event related information on community outreach initiatives – to featuring new products – to event invitations – to contests – provides information that is helpful and engaging to your target audience. Having customers continually return to engage with your brand underscores the importance of utilizing social media to capture mindshare that ultimately leads to market share.

Additionally, another benefit of being active on social media is interaction – not only with customers but with other companies that are also present and active on social media. This allows for the potential of cross-promoting each other to audiences, sharing to each customer base, as well as creating the opportunity for building a working relationship between the two (or more) interacting companies.

There are countless strategies and uses for social media that any company can benefit in, but even simply being active and maintaining a presence online (answering customer feedback or questions) is advantageous to any brand. In this digital age, more customers and prospective customers flock to the internet to learn more about a company, or to just find a brand for their particular interest or need, therefore it is absolutely essential to be ready and represented online.

The Sensors and Automation Systems Industry Gathering in Long Beach

Today’s smart phones make Star Trek’s communicators seem unimaginative. Of course, the opposite is true. Imagination is at the heart of the inspired technology we enjoy. While Kirk’s flip-phone may have already gone out of style, we shouldn’t get cocky. Spock’s tricorder still looks like magic to us today, the way flip-phones and automatic doors once did.

To glimpse how close we are to that tricorder, and to see the cutting-edge innovations in Long-Beach-Sensors-Conferenceseveral related fields, check out the Sensors Expo and Conference at the Long Beach Convention Center in Long Beach, California from June 9-11, 2015. Continue reading “The Sensors and Automation Systems Industry Gathering in Long Beach”

Choosing the Right Supplier Matters

so much depends

upon

a red wheel

barrow

glazed with rain

water

beside the white

chickens.

(William Carlos Williams, 1923)

You can still make a living with the things Williams mentions in his poem. Most of us won’t. But even though times have changed since 1923 when it was first published, the poem continues to resonate. Our livelihoods still depend on the products we utilize and consume to get the job done, whether that means banging on a keyboard all day or banging on nails.

In every industry, supplies are essential.

From a father-and-son contractor outfit to a massive corporation or municipality, someone has to be responsible for the industrial supply chain. The better that person or team is, the more seamless their work becomes. But if they are struggling, the health of the business or organization is at risk. Clients go underserved. Capital gets trapped on shelves collecting dust. That’s why inventory supply managers have such a complex and critical role.Industrial-Supply-Chain

Every paper clip really does count.

Inventory investors know better than to ignore the details. But then, if a business is going to fail based on the fate of a single paper clip, it’s probably past time to get the old resume in order anyway. While the details do matter, advanced inventory management software and tracking systems can handle the bulk of the clerical duties.

Automating the routine aspects of industrial supply management allows purchasing professionals to focus on more important tasks.

For example, inventory managers need to understand the entire cost structure of their Industrial-Suppliessupply chain. That means analyzing a potential supplier’s prices is just the beginning. Industrial supplies are driven by “derived demand,” which simply means that the need for those supplies depends on the consumer demand for the things those supplies help to produce. A wise inventory manager will build relationships only with suppliers who understand derived demand, and who know that complete shipments with reliable lead times is the best way to control carrying costs.

Carrying costs can fluctuate from 20-30%, endangering a company’s total return on inventory investment.

The longer you have something, either still in the mail or sitting unused on your shelf, the more carrying cost it accrues. These costs can include interest on credit, labor costs, insurance, and even shrinkage. When deciding on a supplier, be sure the supplier takes the time to understand the gross margin of your return on investment.

At Steiner Electric, we know that our business is only as healthy as the businesses and communities we serve. That’s why we take pride in our role as an industrial supplies management resource for our clients. Let us audit your industrial supply chain to make sure it is operating as efficiently as possible, because “so much depends” on the supplies of your trade.

Industrial_Supplies_Agents

Factory Efficiency and Innovation

Through the practice of “lean manufacturing” techniques, today’s manufacturers are realizing increased value in their businesses due to reduced material and labor costs. Lean manufacturing techniques are geared toward increasing operational efficiencies, primarily through the reduction of waste, and are generally most effective when implemented before a plant has ever broken ground. Continue reading “Factory Efficiency and Innovation”

Expanding Battery Life Through Automation

Look around you, maybe it’s on your desk, in your pocket, you’re holding it, or it fell between the couch cushions and you’re scrambling to find it because you haven’t checked Facebook in the last 20 minutes.

We’re talking about your Smartphone.

Continue reading “Expanding Battery Life Through Automation”